Brock Armstrong is doing his part to ensure kids from across the province are getting introduced to the game of hockey.
Through the NHL/NHLPA First Shift Program which is designed to ensure a positive experience for new hockey families. The program is open to all children between the ages of six and 10 years old, who have never previously enrolled in minor hockey within Canada or the NHL/NHLPA First Shift program.
After growing up and coaching in Sylvan Lake, Armstrong joined the program in 2015. He has been involved with it since and was one of the volunteers for the most recent event in Red Deer, which included mentor coaches from the Red Deer Polytechnic Kings and Queens.
“It’s so rewarding. Um, what I tell our mentor coaches in the Kings and Queens is you are these kids first ever hockey coach. And that’s a really important role in our community, in our culture, in Canada and anywhere,” Armstrong said. “Building that impact and building that relationship is super rewarding. It’s not easy but if you can get down and build a relationship and work with the kids, it’s awesome. It’s, it’s so rewarding. You get to see the, what I like to call the aha moment. You know, a kid that is struggling, skating across the ice and then within half the lesson, suddenly, they’re burning around on their edges. And it’s not because you’re a good coach. It’s because you provide an environment that allows them to be comfortable. To be on the ice with them … I look forward to my Saturday mornings.”
Armstrong said it was an easy choice for him to get involved in the program because he loves the sport and it has done a lot for him growing up, which included bringing him closer to his father.
“Hockey does so much for our community. Hockey has done so much for me in my youth and growing up,” he said. I was always an okay player. But I was always a coach. My dad was my coach. He passed away just at the beginning of my coaching journey. It’s kind of been a bit of a healing for me. So, to give back is super easy for that.”
Armstrong believes that having the ability to host this program in cities across the province, Calgary, Red Deer and Edmonton, is hugely important and beneficial to the next generation of hockey players.
“It’s really cool. It allows Central Alberta to come together, the kids are from all over Central Alberta. So, to be able to come together and meet kids within the hockey world that are from different communities, I think is really special” he said. “Having the connection to Hockey Alberta right here really helps, as well as the Flames and Oilers along with their alumni and mascots. Not every community gets that. Being central, being here in Red Deer, it has so much to offer. With this facility and everything, but to he able to be so close to both Edmonton and Calgary is amazing. It’s awesome to be able to have all three cities along with the surrounding communities represented and get the chance to play this game.”